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Many of our artists have quite literally developed their skillsets through the “continued education” they’ve found on deviantART.” Ryan Ford, Creative Director of deviantArtĭeviantArt’s official mascot, “Fella”, created by DeviantArt user Switched in the mascot contest held on the site in 2001.Īkin to all social media sites, DeviantArt knows its demographic and how to accommodate them. For our artists, thanks to our amazing community, the site offers more potential for peer-to-peer feedback than anywhere else on the web. “DeviantART’s bigger purpose is to expose people to art through a non-intimidating environment, and to convey the importance of embracing art in our everyday lives. In an interview for the Art Directors Club, creative director of DeviantArt, Ryan Ford, had this to say about the community feel that is fostered on DeviantArt: Constructive criticism is a main source of interaction on the site and it holds a lot of value as opposed to the more shallow forms of social media interaction that can be found on Instagram and Twitter. The site is very open to fledgling artists and professionals alike who want to obtain actual feedback on their work. It’s no surprise either since there are many artists that used DeviantArt as a way to develop their skills. “Online art communities are probably a huge reason that you’re seeing a lot more girls getting into animation and illustration” You are constantly trying to deviate, even maybe from your own work, and we love celebrating those types of moments where people are doing something uniquely creative or have achieved the status or a state of deviousness, so to speak, where people have risen above and consistently done innovative, interesting things.įull podcast episode is below (timestamp for beginning of Angelo’s Sotira interview is 19:07). But the brand really connected with artists, for whatever reason, and I think it connected because deviation is very much at the heart of creativity, thinking about things differently, putting into your artwork something that makes it shine or something that’s unique. Angelo Sotira, currently CEO of DeviantArt, explained the reason being the term in an interview with Antony Funnell on the podcast Future Tense:Īntony Funnell: The ‘deviant’ side of your site’s name, DeviantART, refers to deviation, to modification, and that was part of the original impetus, as I understand it, for creating the site back in 2000.Īngelo Sotira: Yes, it was about deviating your desktop, it was about wallpapers and what artists could do to make your computer look cool, and there were various ways that have become less popular now to do that. The artworks posted on the site are called “deviations”. It is these features for production that helps “deviants”, the name for users on DeviantArt, create the content that is indicative of what makes this site what it is.
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There are many features on the site that are specifically made for artists to use like options to share tutorials, create interest polls for “watchers”, the name for followers on DeviantArt, and share professional art portfolios. Communities that evolve around niche interests such as various fandoms of shows, book series, and movies. The communities on the site can be divided by medium, such as photography, videography, and artwork made traditionally and digitally, but it can also be divided by communities that exist outside of just the art world. The site evolved from being solely about website designs to hosting a diverse conglomerate of communities. They wanted to make a website for artists and designers to share their website skins, and this is when DeviantArt was born.
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The three met in a chatroom online and bounded over their love for creating custom website skins. DeviantArt is an online art community launched on August 7 th, 2000 by Angelo Sotira, Scott Jarkoff, and Matthew Stephens.
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